David Laister is an award-winning communications professional who unites more than 25 years of regional journalism experience with globally-operational agency insight, to bring the best value to your organisation.
He has specialised in business output for more than two decades, working with senior leaders to develop narratives, create opportunities and deliver results that resonate with the right audience - be it fellow professionals, the wider public or politicians.
When it comes to a business 'story' there will be precious little he hasn't turned his notebook towards - from mergers and acquisitions to closures and criminality; high profile personnel changes to strategic investment. Periodic performance, restructures, company and product launches have all been handled, with an eye for an opportunity when others don't see it in the fog of the daily grind.
Highly respected and well connected, public affairs, stakeholder relations and business development support functions have been honed alongside editorial excellence, with client reputation always at the fore. From crisis management to strategic profile-building, experience abounds.
Firmly embedded in the Humber business community, David brings specialist knowledge of energy, manufacturing, process industries and ports and logistics, and has served on the Hull and Humber Chamber of Commerce area council, Grimsby Renewables Partnership and Humber Marine and Renewables boards, as well as the Humber Business Week South Bank steering committee.
He has advised on the delivery of Hull and East Yorkshire Business Awards, Offshore Wind Connections and Humber Renewables Awards, creating stand-out moments etched into the area's proud history, while championing a strong future for his home patch.
David prides himself on understanding urgency, assurance and quality of delivery - with value and a desire to forge long-standing positive relationships a central pillar in all he involves himself with.
Values
Clarity
In communications delivery AND client contact. Translating complex corporate narratives into clear, actionable messaging that resonates with stakeholders, while ensuring the highest levels of transparency.
Professionalism
Always ethical and a proud upholder of the highest editorial standards. Approach is defined by a clear adherence to traditional, considered journalism; understanding the client's desired outcome; pragmatism and a healthy dose of common sense.
Credibility
A reputation based on integrity and experience provides the foundation for lasting professional relationships, drives stakeholder confidence and fosters absolute client trust in every step of a process.
Influence
Delivery focuses on shaping perception and driving measurable impact, with carefully targeted communications activity in print, digital and in person - from in-meeting conversations to courting mainstream media.
Client-centric
Your work, delivered how you want it. Under your brand, this brand, for you or with you. Comfortable working alongside in-house teams, other consultants or existing agencies, with hand-picked trusted specialists to call on, where necessary.